Based on research and
current trends, it is forecast that Google's Android operating system will have
runaway market dominance over the next four years
According to research
firm Gartner, Android will become the number one operating system for newly
purchased smart phones during 2011. At the same time the once dominant Symbian
OS will slide into obscurity and the history books, as the next generation
leave it behind, with handset manufacturers discarding it from their future
plans.
The continued rise of
HTML5
It is predicted (by ABI
Research) that there will be over 2 billion mobile devices with HTML5 Browsers
by 2016.
HTML5 is
revolutionizing iPhone, Android, Windows Mobile and Blackberry apps, with even
the mighty Microsoft dropping Flash from their Windows 8 mobile OS in favour of HTML5.
Generally Flash is
being discarded from the plans of mobile OS architects, due to its heavy drain
on processor cycles and hence battery life. HTML5 is capable of animations,
drawing and video. Given the ability to allow HTML5 access to hardware
accelerated effects, the standard will be increasingly capable of delivering
smooth animations and video, with greatly reduced power drain. HTML5 has now
become the only standard that can be implement consistently across different
mobile operating systems.
Market diversity and
variance
There are currently
around 6,500 different models of mobile
internet device, this includes the whole spectrum of mobile phones with internet access, smart
phones, tablets etc.
By 2015 it is expected
just under half of new sales will be based on the Android OS, but perhaps more
surprisingly, and thanks to the paring of Windows mobile with manufactures such
as Nokia, it is currently forecast that Microsoft mobile OS sales will overtake
those of Apple's mighty IOS.
Interesting Mobile
Facts
In February 2011, 15% of Google's searches were on mobile
devices, which is nearly one in seven
Social Networking is an
area where mobile apps are really moving ahead fast, with over 250 million users currently accessing
Facebook through their mobile devices
There are more than 200
mobile operators in 60 countries working to deploy and promote Facebook mobile
products
48% of Smartphone Users
Watch Video on their devices
Over 70% of smartphone
users search because of an ad they've seen either online or offline
Nearly 80% of large
online advertisers still do not have a mobile optimized site
References
In addition to
references already given, adappt would like to acknowledge the use of
information from
Ref
http://mobithinking.com
Ref
http://www.gartner.com/it/page.jsp?id=1622614
Ref
http://www.google.com/events/thinkmobile2011/presentations.html
Ref
http://www.google.com/think/insights/topics/think-mobile.html
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